MAY 2025 MARKETING MIX RECAP

Featuring a discussion of the “Power of the Pen” when it comes to marketing, you don’t want to miss this recap of xMonthly’s latest Marketing Mix. Hosted by xMonthly Founder and CEO Jeffrey DeMaria, the session featured Anya Ciecierski from the ERP Software Blog, a renowned expert in content marketing and SEO within the ERP and CRM industry. Keep reading for a full recap of Jeffrey and Anya’s discussion during the May 2025 Marketing Mix!

---

1. Importance of Content Marketing: Anya emphasized the enduring value of content marketing, particularly blogging. She shared insights on why content remains a powerful tool for lead generation and building trust. Key points included:

• Longevity of Content: Unlike temporary marketing efforts like trade shows or email campaigns, blog posts continue to generate leads long after they are published.
• Educational Value: Prospects often make significant buying decisions based on the information they find online, making it crucial to provide valuable content that educates and builds trust.

2. Effective Content Strategies: Anya also provided practical advice on creating impactful content:

• Answer Common Questions: Document frequently asked questions from prospects and customers to create informative blog posts.
• Industry Problems and Comparisons: Write about common industry challenges and compare different products or solutions.
• Customer Proof: Share success stories and case studies to demonstrate real-world applications and build credibility.
• Pricing Information: Be transparent about pricing to help prospects make informed decisions.

3. Leveraging AI Tools: Both Jeffrey and Anya discussed the role of AI in content creation. While AI can assist in generating ideas and polishing content, it’s essential to maintain a human touch during content creation and ideation to ensure authenticity and trustworthiness.

4. Collaboration and Community: The presenters highlighted the importance of collaboration and community in marketing efforts. Participants can and should leverage platforms like the ERP Software Blog to amplify their voice and reach a broader audience. Anya’s final piece of advice was to take the valuable insights locked in subject matter experts’ heads and make them work online.

---

---

• DynamicsCon: xMonthly will be in attendance at DynamicsCon 2025 in Chicago next week! If you’ll be attending, make sure to connect with us! We’re excited to partipate as an attendee.
• Secret Agent Briefing: Join us for our 2^nd Tuesday Secret Agent Briefing on May 13^th, featuring guest speaker AJ Ansari. Register now and secure your spot to learn about Copilot in your AI Agent Future!
• CSP Briefing: Take control of the cloud conversation and attend our May 2025 CSP Briefing on May 21^st!