DYNAMICS 365 CUSTOMER INSIGHTS LICENSING
Dynamics 365 Customer Insights combines powerful tools for customer data management and real-time engagement, and its licensing reflects this dual capability. The solution includes Customer Insights – Data, a customer data platform (CDP) that unifies and enriches data from across your business to deliver deep insights into customer behavior and preferences. It also includes Customer Insights – Journeys, which enables you to create and automate personalized customer journeys across channels like email, SMS, push notifications, and more. This guide breaks down how licensing works for each component, what’s included, and how to choose the right setup for your marketing and customer experience goals.
Dynamics 365 Customer Service Licensing is based on two main usage metrics: Unified People and Interacted People. Unified People refers to the total number of individual profiles created by combining data from different systems. Interacted People, on the other hand, counts those individuals who have engaged with your organization through a communication channel (such as receiving an email or submitting a form) within the past 12 months. If no interaction occurs during that time, the person no longer counts toward your usage limit. Each license also includes a monthly allowance of outbound interactions, typically up to ten times the number of Interacted People, across supported channels. These interactions are subject to Microsoft’s fair usage guidelines to ensure consistent performance across environments.
Month to Month Commitment
$2,040
per tenant/month
Annual Commitment
(pay monthly)
$1,785
per tenant/month
Annual Commitment
(pay upfront)
$1,700
per tenant/month
$20,400
per tenant/year
Includes:
10k
Interacted People per tenant/month
100k
Unified People per tenant/month
Best for: Organizations looking to unify customer data and deliver personalized experiences without the need for extensive customization or high-volume marketing automation. It’s ideal for mid-sized businesses or departments within larger enterprises that want to get started with customer data unification and journey orchestration in a manageable, scalable way.
Key Benefit: Provides access to both Customer Insights – Data and Customer Insights – Journeys in a single license. Teams can not only build rich, AI-enhanced customer profiles from multiple data sources, but also act on those insights through real-time, personalized campaigns across email, SMS, push notifications, and more.
Additional Interacted People Capacity Packs
Customer Insights
T1 Interacted People
5k
Pack Size
10k-50k
Capacity Threshold*
1-8
Min/max Quantity
Month to Month Commitment
$300
per pack/month
Annual Commitment
(pay monthly)
$262.50
per pack/month
Annual Commitment
(pay upfront)
$250
per pack/month
$3,000
per pack/year
Customer Insights
T2 Interacted People
10k
Pack Size
50k-250k
Capacity Threshold*
4-24
Min/max Quantity
Month to Month Commitment
$360
per pack/month
Annual Commitment
(pay monthly)
$315
per pack/month
Annual Commitment
(pay upfront)
$300
per pack/month
$3,600
per pack/year
Customer Insights
T3 Interacted People
50k
Pack Size
250k+
Capacity Threshold*
5+
Min/max Quantity
Month to Month Commitment
$600
per pack/month
Annual Commitment
(pay monthly)
$525
per pack/month
Annual Commitment
(pay upfront)
$500
per pack/month
$6,000
per pack/year
*Additional capacity added to base 10k Interacted People included with Customer Insight license
Additional Unified People Capacity Packs
Customer Insights
T1 Unified People
100k
Pack Size
100k-500k
Capacity Threshold*
1-4
Min/max Quantity
Month to Month Commitment
$2,400
per pack/month
Annual Commitment
(pay monthly)
$2,100
per pack/month
Annual Commitment
(pay upfront)
$2,000
per pack/month
$24,000
per pack/year
Customer Insights
T2 Unified People
100k
Pack Size
500k-2M
Capacity Threshold*
4-19
Min/max Quantity
Month to Month Commitment
$1,800
per pack/month
Annual Commitment
(pay monthly)
$1,575
per pack/month
Annual Commitment
(pay upfront)
$1,500
per pack/month
$18,000
per pack/year
Customer Insights
T3 Unified People
100k
Pack Size
2M+
Capacity Threshold*
19+
Min/max Quantity
Month to Month Commitment
$1,200
per pack/month
Annual Commitment
(pay monthly)
$1,050
per pack/month
Annual Commitment
(pay upfront)
$1,000
per pack/month
$12,000
per pack/year
*Additional capacity added to base 100k Unified People included with Customer Insight license
Work with xMonthly to Choose the Right Plan
Partnering with xMonthly makes licensing for Dynamics 365 Customer Insights seamless and scalable. Whether you’re just getting started with customer data platforms or expanding your existing environment, xMonthly offers flexible licensing guidance tailored to your business needs.
Schedule a free consultation call today and get tailored recommendations that align with your business goals and budget!