JUNE 2025 MARKETING MIX RECAP

Welcome to the recap of the June 2025 Marketing Mix! Hosted by Jeffrey DeMaria, the session focused on marketing strategies, partner engagement, and the evolving Microsoft Dynamics ecosystem. The highlight of the session was a guest presentation by Jason Gumpert, co-founder and editor of MSDynamicsWorld and GuidePoint Media.

---

• Site Enhancements: Improvements to product and service pages to better connect clients with agents.
• CSP and Secret Agent Briefings: Tools and events designed to help partners and agents engage clients with the Microsoft Cloud, including Dynamics 365, Microsoft 365, Power Platform, Azure, and Copilot.
• Marketing Support: xMonthly continues to offer a platform for agents to showcase their services and insights.

2. Featured Speaker, Jason Gumpert: Jason shared a deep dive into the results of MSDynamicsWorld’s latest Partner Marketing Survey, offering valuable insights into the Microsoft Dynamics partner ecosystem

• Survey Overview
  • Over 200 responses from Microsoft VARs, ISVs, and customers.
  • Focused on marketing effectiveness, lead sharing, and content consumption across the buying journey.
• Key Findings
  • Marketing Techniques: ISVs rank conference booths, LinkedIn, and website optimization as top strategies. VARs, however, value network referrals and email marketing more highly.
  • Lead Sharing Disconnect: A significant mismatch exists, as ISVs claim they frequently share leads, while VARs report rarely receiving them.
  • AppSource Usage: Mixed feedback. While ISVs hear most from customers via AppSource, VARs are more likely to engage through it. Many use it for validation rather than discovery.
  • Content Consumption by Buying Stage:
    • Education Stage: Podcasts and whitepapers are most consumed.
    • Comparison Stage: Video demos and case studies dominate.
    • Decision Stage: Product trials and customer references are key.
• Webcast Trends
  • Webcast registrations and attendance are up significantly year-over-year.
  • Both live and simulive formats perform well, with on-demand viewership growing by 74%.

3. Jason’s Final Thoughts: Jason emphasized the importance of targeted, digital-first marketing strategies and the value of editorial integrity. He encouraged partners to contribute content and engage with MSDynamicsWorld’s educational resources.

---

---