APRIL 2025 MARKETING MIX
LIVE FROM DIRECTIONS NA
Watch the April 2025 Marketing Mix on-demand via the video above or read our recap below!
Recap
The April 2025 xMonthly Marketing Mix session, hosted by Jeffrey DeMaria, was recorded live from Directions NA in Las Vegas.! Directions is a major event for Business Central partners, and this session focused on the latest capabilities and strategies for leveraging Microsoft technologies.
Key Highlights
1. Directions Conference Insights: Jeffrey shared the excitement of attending Directions, emphasizing its importance for Business Central partners. He highlighted the connections made with Dynamics partners and the value presented by xMonthly.
2. Extended Promo and Cloud Conversations: xMonthly has extended its founding agent promo to April 9th, coinciding with the end of Directions. Jeffrey discussed the importance of driving cloud conversations, particularly for Dynamics partners with on-premise clients. The xMonthly Agent program aims to help partners migrate clients to Business Central through targeted campaigns and private briefings.
3. Marketing Consistency and Engagement: Jeffrey emphasized the need for consistent marketing efforts, noting that it now takes eight to nine touches to engage prospects effectively. He shared xMonthly’s approach to marketing, including educational series, secret agent briefings, and CSP client events.
4. New Gear and Promotional Items: At Directions, xMonthly introduced new promotional items, including hats and xMonthly agent pens. These items are designed to support partners in their marketing efforts and drive engagement.
5. Leveraging Microsoft Technologies: Jeffrey discussed the benefits of Microsoft 365, Copilot, and the Power Platform. He highlighted how these tools can accelerate cloud adoption and enhance business processes. CSP Briefings provide insights into leveraging these technologies for better client engagement and migration discussions.