Discovery Questions for Value Claims Workshop

Contact Service Agent

To help us better understand your needs and estimate the effort required for an xMonthly Agent, please consider the following Value Claims Workshop discovery questions.

Business Overview
  1. What is your business name and website URL?
  2. Can you provide a brief description of your business and its primary products or services?
  3. Who is your target audience?
Current Marketing Efforts
  1. Have you previously conducted any marketing workshops or strategy sessions? If so, what were the outcomes?
  2. What are your current marketing goals?
Value Proposition
  1. What do you believe is your company’s unique value (your “X”)?
  2. How do you currently communicate this value to your audience?
Messaging and Branding
  1. Do you have existing baseline messaging for your company, services, and products?
  2. How consistent is your messaging across different platforms (website, brochures, emails, social media)?
Workshop Participation
  1. Who from your team will participate in the brainstorming sessions
  2. What are the key value claims you want to focus on during the workshops?
Evidence and Content
  1. What types of evidence (quotes, blogs, eBooks, infographics, articles, videos) do you currently use to support your value claims?
  2. Do you have a content creation plan in place to generate this evidence?
Marketing Plan
  1. What are your short-term and long-term marketing goals?
  2. How do you measure the success of your marketing efforts?
  3. What key performance indicators (KPIs) are most important to you?

By answering these Value Claims Workshop discovery questions, we can better understand your needs and provide a tailored solution that meets your business objectives. If you have any further questions or need assistance, feel free to reach out!


xMonthly Meeting Offerings

  • Marketing Mix

Marketing Mix

Start each month with marketing strategies for client engagement

Register for 1st Working Monday

  • Secret Agent Briefing

Secret Agent Briefing

Gain insights into strategies to drive partner growth

Register for 2nd Tuesday

  • CSP Briefing Service

xMonthly CSP Briefing

Register clients and start the cloud conversation

Register for 3rd Wednesday